Häagen-Dazs: How a Fictional Name and a “Fake” Origin Created a Premium Global Empire
In the mid-20th century, specifically during the post-war industrial boom, the American market was flooded with cheap, mass-produced ice creams. These commodity products were primarily aimed at children and were almost exclusively associated with summer fun and casual consumption. However, Reuben Mattus—a visionary Polish-Jewish immigrant who had spent decades selling ice cream from his family … Read more